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pqtyluxcxbqeomfw – Read and download Paul Shaw’s book Helvetica and the New York City Subway System : The True (Maybe) Story in PDF, EPub, Mobi, Kindle online. Book Helvetica and the New York City Subway System : The True (Maybe) Story by Paul Shaw

Helvetica and the New York City Subway System : The True (Maybe) Story
by Paul Shaw

Summary: How New York City subways signage evolved from a “visual mess” to a uniform system with Helvetica triumphant. For years, the signs in the New York City subway system were a bewildering hodge-podge of lettering styles, sizes, shapes, materials, colors, and messages. The original mosaics (dating from as early as 1904), displaying a variety of serif and sans serif letters and decorative elements, were supplemented by signs in terracotta and cut stone. Over the years, enamel signs identifying stations and warning riders not to spit, smoke, or cross the tracks were added to the mix. Efforts to untangle this visual mess began in the mid-1960s, when the city transit authority hired the design firm Unimark International to create a clear and consistent sign system. We can see the results today in the white-on-black signs throughout the subway system, displaying station names, directions, and instructions in crisp Helvetica. This book tells the story of how typographic order triumphed over chaos. The process didn’t go smoothly or quickly. At one point New York Times architecture writer Paul Goldberger declared that the signs were so confusing one almost wished that they weren’t there at all. Legend has it that Helvetica came in and vanquished the competition. Paul Shaw shows that it didn’t happen that way-that, in fact, for various reasons (expense, the limitations of the transit authority sign shop), the typeface overhaul of the 1960s began not with Helvetica but with its forebear, Standard (AKA Akzidenz Grotesk). It wasn’t until the 1980s and 1990s that Helvetica became ubiquitous. Shaw describes the slow typographic changeover (supplementing his text with more than 250 images-photographs, sketches, type samples, and documents). He places this signage evolution in the context of the history of the New York City subway system, of 1960s transportation signage, of Unimark International, and of Helvetica itself. show more

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Product details Format Hardback | 144 pages Dimensions 241 x 279 x 25mm | 1,066g Publication date 11 Feb 2011 Publisher MIT Press Ltd Imprint MIT Press Publication City/Country Cambridge, United States Language English Edition Statement New Illustrations note 273 color illus.; 546 Illustrations, unspecified ISBN10 026201548X ISBN13 9780262015486 Bestsellers rank 95,710

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