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ksnxhvmxjrccfltj – Read and download Jeanne W. Ross’s book Designed for Digital : How to Architect Your Business for Sustained Success in PDF, EPub, Mobi, Kindle online. Book Designed for Digital : How to Architect Your Business for Sustained Success by Jeanne W. Ross

Designed for Digital : How to Architect Your Business for Sustained Success
by Jeanne W. Ross

Summary: Practical advice for redesigning “big, old” companies for digital success, with examples from Amazon, BNY Mellon, LEGO, Philips, USAA, and many other global organizations. Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. This book offers an essential guide for retooling organizations for digital success. In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, the authors explain, business design has become a critical management responsibility. Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities. Most leaders today, however, rely on organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility. In companies that are designed for digital, people, processes, data, and technology are synchronized to identify and deliver innovative customer solutions-and redefine strategy. Digital design, not strategy, is what separates winners from losers in the digital economy. Designed for Digital offers practical advice on digital transformation, with examples that include Amazon, BNY Mellon, DBS Bank, LEGO, Philips, Schneider Electric, USAA, and many other global organizations. Drawing on five years of research and in-depth case studies, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape. Five Building Blocks of Digital Business Success Shared Customer Insights Operational Backbone Digital Platform Accountability Framework External Developer Platform show more

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Product details Format Hardback | 208 pages Dimensions 152 x 229 x 19mm | 439.98g Publication date 30 Jan 2020 Publisher MIT Press Ltd Imprint MIT Press Publication City/Country Cambridge, United States Language English Illustrations note 16 figures; 16 Illustrations, unspecified ISBN10 0262042886 ISBN13 9780262042888 Bestsellers rank 29,157

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