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eytwlwzrfumaocrx – Read and download Michael Luca’s book The Power of Experiments : Decision Making in a Data-Driven World in PDF, EPub, Mobi, Kindle online. Book The Power of Experiments : Decision Making in a Data-Driven World by Michael Luca

The Power of Experiments : Decision Making in a Data-Driven World
by Michael Luca

Summary: How organizations-including Google, StubHub, Airbnb, and Facebook-learn from experiments in a data-driven world. Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you’ve probably been an unwitting participant in a variety of experiments-also known as randomized controlled trials-designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial has gone mainstream. No tech company worth its salt (or its share price) would dare make major changes to its platform without first running experiments to understand how they would influence user behavior. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world. Luca and Bazerman describe the central role experiments play in the tech sector, drawing lessons and best practices from the experiences of such companies as StubHub, Alibaba, and Uber. Successful experiments can save companies money-eBay, for example, discovered how to cut $50 million from its yearly advertising budget-or bring to light something previously ignored, as when Airbnb was forced to confront rampant discrimination by its hosts. Moving beyond tech, Luca and Bazerman consider experimenting for the social good-different ways that govenments are using experiments to influence or “nudge” behavior ranging from voter apathy to school absenteeism. Experiments, they argue, are part of any leader’s toolkit. With this book, readers can become part of “the experimental revolution.” show more

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Product details Format Hardback | 232 pages Dimensions 152 x 229 x 22mm | 476.27g Publication date 03 Mar 2020 Publisher MIT Press Ltd Imprint MIT Press Publication City/Country Cambridge, United States Language English Illustrations note 4 figures; 4 Illustrations, unspecified ISBN10 0262043874 ISBN13 9780262043878 Bestsellers rank 185,439

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